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This campaign extended to Hollywood, where TV and movie heroes and heroines smoked filtered brands while the crooks and tramps smoked non-filters

While people are buying 19 percent fewer cigarettes overall in 2013 than five years earlier, menthol sales have fallen by only 7 percent and its market share grew 4 percentage points to 31 percent, according to researcher Euromonitor International

Although the ads still pictured physicians proclaiming cigarettes to be less irritating, they also now encouraged consumers to test the cigarettes themselves: The test was really fun

All of our tours include a Captain, personal tour guide or host, snacks, beverages and local beer